Big picture vision meets the devil in the details.

Hi, I’m Hillary (Ann) Young. A Design Lead with an established reputation delivering high-impact, best-in-class digital experiences in product & web.

ipad air

Now available in two sizes, iPad Air is more powerful and versatile than ever. Our challenge was launching the new iPad Air on Apple.com within a new design system. We approached the shift as an opportunity to redefine product page magic and move away from long-form “Scrollytelling”— towards an engaging, user-first experience allowing you to choose the depth of your experience.

AirPods Pro 2

AirPods Pro 2 deliver unrivaled audio quality, enhanced Active Noise Cancellation and convenience. During the 2.0 launch, we set out to expand on the design system we created during 1.0 and additionally solidify product position as one of the highest quality, most immersive audio products on the market by using gorgeous, demonstrative video and photography.

Savant

Savant is a leader in premium home automation. For over a decade they’ve been the go-to bespoke automation product for the most luxurious homes in the world. I was brought on to oversee the web and brand development during the launch of Savant’s first retail product. In partnership with Ammunition Group.

Behind the mac

Now an iconic campaign refreshed yearly, during the first iteration of Behind the Mac we set out to highlight how users push the boundaries of creativity and innovation with the Mac. We created a homepage for the campaign on Apple.com, routing to the Mac product page to drive conversions.

Meta Business Messaging

One billion people message with a business each week on WhatsApp, Messenger and Instagram— whether it’s DMing brands, browsing product catalogs, asking for support, or interacting 
with stories. We set out to create a unified, dynamic brand language for Business Messaging that seamlessly flexes across the Family of Apps ecosystem including iconography, animation and photography.

Apple tv+

Apple’s first all-original video subscription service and home for today’s most imaginative storytellers. Creators like Oprah Winfrey, Steven Spielberg and M. Night Shyamalan signed on to create Apple Originals. How do you sell a product packed full of the world’s greatest names in entertainment? Get right to it and showcase the amazing content catalog in a content-first .com experience.

META MONETIZATION HOLIDAY CARD

An end of year AR holiday card shared internally celebrating the impact Monetization Org enables for SMBs. In partnership with This is Bien.

Apple arcade

Apple Arcade is the world’s first game subscription service for mobile, desktop and the living room. After the initial product launch, our challenge was educating users on the value of the service. Through strategic design decisions, we architected 2x subscription growth.